Houston, TX · Private beta · Water · Plumbing · HVAC · Electrical · Remodeling

Verified home service pros in Houston. A real callback in under 5 minutes.

Tell us what you need. A licensed, insured, reviewed contractor calls you back in minutes, not days. No bidding wars, no spam from five companies, no chasing anyone.

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+47 requests today
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4 min avg. callback
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23 verified pros across Houston
W Merlin Services · Houston 🔍 Search "water softener installer near Katy"... + New MAIN 📊 Dashboard 🔍 Find pros 👥 My leads 💬 Messages 3 📅 Calendar ⭐ Reviews 💰 Quotes ADMIN ⚙️ Settings 📈 Analytics Dashboard This week across Greater Houston VERIFIED PROS 23 ↗ +3 this week JOBS BOOKED 47 ↗ +12% vs last week REVENUE $8,2K ↗ +24% AVG CALLBACK 4 min Melani AI · 24/7 Top rated pros this week LF Bayou Water Systems Water treatment · 12 yrs ★★★★★ 4.9 (47 reviews) ✓ Verified ⚡ Top Rated Free estimate 12 active jobs MS Rodriguez Plumbing Co. Plumbing · Water heaters · 9 yrs ★★★★★ 4.7 (31) Licensed JR Lone Star HVAC HVAC · Repair & install · 8 yrs ★★★★★ 4.8 (64) Insured ⚡ MERLIN AI High demand for "water softener" in Katy this week. 3 requests waiting — Melani already called 2.
Find pros 🔍 Plumber, HVAC... All Water HVAC LF Bayou Water Systems Water treatment ★★★★★ 4.9 Free est. Get quote MS Rodriguez Plumbing Co. Plumbing ★★★★★ 4.7 Licensed JR Lone Star HVAC HVAC · Insured
How it works

Three steps. Five minutes. Done.

We don't sell your info to five companies and let them fight over you. One request, one matched pro, one call.

1

Tell us what's going on

White spots on your dishes, a water heater that quit, an AC that won't cool, a bathroom remodel. Thirty seconds, no account needed.

2

We match you with one verified pro

Every contractor on Merlin Services is licensed, insured, and reviewed by real Houston homeowners. We pick the right one for your job and your area.

3

You get a call in minutes

Our AI assistant confirms your request instantly and puts the contractor on the line. Average callback: under 5 minutes, day or night.

Why we built this

Finding a contractor in Houston shouldn't feel like a second job.

Lead sites sell your request to whoever pays. Then nobody calls back, or everybody does. We fixed the part that's actually broken: the follow-up.

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PROBLEM 01

Nobody calls you back

You fill out a form, wait two days, and end up calling around yourself. The contractor was busy on a job and your request got buried.

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PROBLEM 02

Or everybody calls you back

Big lead sites sell the same request to 4-5 companies. Your phone blows up for a week with sales calls from people you never picked.

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PROBLEM 03

You can't tell who's legit

Anyone can list themselves. Licensed? Insured? Real reviews? You're guessing, and with a $6,000 water system or a $12,000 AC you can't afford to guess.

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PROBLEM 04

Contractors lose the job too

Good pros are on a roof or under a sink when the lead comes in. By the time they call, you've hired someone else. Speed decides who gets the work.

For contractors

We bring you the jobs. Then we answer them for you.

Merlin Services isn't a lead list. It's a full lead engine: ads, landing pages, an AI assistant that calls every lead in under a minute, and a CRM that keeps the follow-up going while you're on the job.

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01 · SPEED TO LEAD

Every lead called in under 60 seconds

Our AI assistant, Melani, calls the homeowner the moment they submit, qualifies the job, and hands it to you live or books it on your calendar. You never lose a job to "sorry, I was busy."

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02 · YOUR OWN CRM

Leads land in your pipeline, not your inbox

Every request shows up in Merlin CRM with name, phone, address, and what they need. Follow-ups by text and call run automatically until they book or say no.

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03 · QUOTE & INVOICE FROM YOUR TRUCK

Tell it, don't type it

"Create an invoice for the Johnson job, 4-stage system plus install." Done, PDF sent, and the follow-up for payment is scheduled. Built for people who work with their hands.

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04 · EXCLUSIVE LEADS

One job, one contractor

We don't resell your leads. Each request goes to one matched pro in that trade and area. You're competing on your work, not on who dials fastest.

Built by Merlin Agency

Not a startup with a slide deck. An agency with real clients on this stack.

Merlin Services runs on the same platform we already operate for Houston water treatment companies every day: Merlin CRM, Merlin Social, and the Melani AI voice assistant. Real leads, real calls, real invoices.

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● IN PRODUCTION

Merlin CRM

Lead pipeline, automated follow-ups, quotes and invoices, Meta Ads attribution. Used daily by our own clients and their dealers.

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● IN PRODUCTION

Merlin Social

AI-assisted content and scheduling across Facebook, Instagram, TikTok, YouTube, LinkedIn, X, Threads and Bluesky, plus Google Business.

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● IN PRODUCTION

Melani · AI voice assistant

Calls every new lead in under a minute, qualifies, books appointments, sends reminders, and transfers to a human when it matters.

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● PRIVATE BETA

Merlin Services

The marketplace you're looking at. Homeowners request, verified pros get the job, and everything above does the follow-up.

Pricing for contractors

Free for homeowners. Simple for pros.

No per-lead fees, no commissions on your jobs, no long contracts. One monthly plan that includes the marketplace and the tools that answer your leads.

Listed
$149 USD / month
For solo operators who want to be found and get exclusive leads.
  • Verified profile on Merlin Services
  • Exclusive leads in your trade & area
  • Merlin CRM with lead pipeline
  • Text follow-up sequences
  • Email support
Apply
Growth
Custom ads budget + fee
Multi-crew companies and dealers that want us to run the whole engine.
  • Everything in Answered
  • Meta Ads managed by us
  • Custom landing pages with tracking
  • Dealer / multi-location setup
  • Monthly performance review
Let's talk
FAQ

Questions people actually ask.

Is it really free for homeowners?
Yes. You never pay Merlin Services anything. You pay the contractor for the work, directly, like you always have. No markup, no hidden fee.
How do you verify contractors?
Active Texas license where the trade requires one (plumbing, HVAC, electrical), proof of liability insurance, a real business address in the Houston area, and reviews we can trace to real jobs. Anyone who can't show those doesn't get listed.
Who calls me? A robot?
First, our AI assistant confirms your request and asks two or three quick questions so the pro shows up prepared. Then a real person from the contractor's team is on the line. You'll always know which is which.
What areas do you cover?
Greater Houston: Houston, Katy, Cypress, Spring, The Woodlands, Sugar Land, Pearland, Pasadena, Humble and surrounding areas. More trades and areas open as we verify pros.
I'm a contractor. Do you sell my leads to other companies?
No. That's the whole point. One request goes to one matched pro. You pay a flat monthly plan, not per lead, so we have no reason to spread a lead around.
Can I cancel?
Month to month, 30 days notice. Your leads and customer data export as CSV; they're yours.
Who's behind Merlin Services?
Merlin Agency, a Houston marketing and automation shop. We already run lead generation, AI calling, CRM and social for water treatment companies in the area. This marketplace is that same engine opened up to more trades.
Homeowners

Need a pro? Get a call in minutes.

Free, no obligation. Tell us what's going on and where, and a verified Houston contractor will call you back.

Contractors

Licensed and insured in Houston? Apply for the beta.

We're onboarding the first 20 contractors across water, plumbing, HVAC, electrical and remodeling. Exclusive leads, answered for you.